Sheffield Wednesday take a very different and arguably better approach to supporter engagement than us.
Instead of recruiting volunteers to represent a range of different demographics from within the support base (some of whom appear to be jumping ship already in our case) the Owls leadership sits down with representatives from six leading supporter groups
https://www.swfc.co.uk/news/20
From the minutes:
"Introduction
Sheffield Wednesday held the inaugural and first quarterly meeting of its Fan Advisory Board (FAB) on Tuesday 3 November 2026, bringing together senior club representatives and representatives from six recognised supporter groups.
The meeting established the FAB as a forum for structured, constructive dialogue between the club and its supporters, providing an opportunity to discuss strategic priorities, review progress to date, raise concerns and contribute to the club's future development.
The club outlined progress made since the change of ownership, while supporter representatives raised questions and proposals across ticketing, matchday experience, fan engagement, equality, diversity and inclusion, and stadium infrastructure.
The FAB was recognised as an important part of the club’s wider approach to supporter engagement, complementing established channels that facilitate regular, real-time dialogue with supporters.
Existing supporter liaison arrangements and touchpoints remain in place, with more detailed matters progressed through relevant working groups and club departments, and significant themes brought back to the FAB for wider consideration. " |  |
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