| A brilliant example 15:46 - Sep 18 with 1546 views | E17hoop |
of what happens when marketing isn't connected to the rest of the organisation, society and the real world.
A football club has apologised after it published images of a new clothing line with "United 93" printed on the back - the call sign of one of the aircraft hijacked on 9/11.
https://www.bbc.co.uk/news/art |  |
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| A brilliant example on 15:50 - Sep 18 with 1515 views | colinallcars |
I'll admit to not being aware of the awful connection but I'm just a Joe Soap.
A professional should be more clued up. |  | | |
| A brilliant example on 16:11 - Sep 18 with 1396 views | TheChef |
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| A brilliant example on 16:48 - Sep 18 with 1249 views | MedwayR |
Seems a waste of perfectly decent clothing, couldn’t they have taken the opportunity to send some/all of the profits to a related cause. It’s an honest mistake, would be a pr win for Oxford & beneficial for victims too. |  |
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| A brilliant example on 18:17 - Sep 18 with 1049 views | PlanetHonneywood |
If you read the BBC story, it goes on to detail what happened on that fateful day; the 25th anniversary of which, was a week ago.
So, to suggest a disconnect ignores the reality: life moves on and memories fade. I doubt many, if any of us, can remember the call signs of the other three jets involved that day and this is what it is: something that's just, unfortunate. |  |
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| A brilliant example on 21:24 - Sep 18 with 849 views | E17hoop |
| A brilliant example on 18:17 - Sep 18 by PlanetHonneywood |
If you read the BBC story, it goes on to detail what happened on that fateful day; the 25th anniversary of which, was a week ago.
So, to suggest a disconnect ignores the reality: life moves on and memories fade. I doubt many, if any of us, can remember the call signs of the other three jets involved that day and this is what it is: something that's just, unfortunate. |
Memories do fade, but a simple Google search for “United 93” would have brought up the flight, the history and the award-winning film about the flight.
Nobody needs to remember the flight numbers of all four planes. They do, however, need to check what they’re about to print on clothing and sell. An honest mistake can still be an avoidable one. | |
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