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|It Sounds Worse When Spoken Aloud (Non-QPR)|
at 15:14 21 Aug 2019
Well, we always knew it was going this way: big clubs in Europe with an eye on building global audiences, becoming global brands and businesses. But now that Juventus have actually spoken up on the matter, it sound even more detestable.
- "We have to find the right balance between domestic and global audiences"
- "This is a very old story and one of the more frequent reasons for fights with the league"
- The bigger clubs do not believe the Italian system, which revolves around evening matches, helps them 'sell their brands' globally
- Since Ronaldo joined last year, Juventus have carried out studies that showed their global fanbase has risen by 16% and their 'digital community', their combined followers on various social media platforms including Weibo, has risen by 59% to 81 million
I'm going to have to go and bathe my eyes after reading this - but what an utterly bleak outlook for the future of the top level game. The sooner a global super league skims these clubs to disappear up their own backsides, the better for the rest of the game.
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