| New Kit 2026/27 10:02 - Jun 13 with 69350 views | Lanhoop |
"Somewhere on the internet?"
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| New Kit 2026/27 on 20:53 - Jun 13 with 3011 views | bosh67 |
Whatever happened to the blue shoulders and the hooped sleeves, back when we were good? |  |
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| New Kit 2026/27 on 20:56 - Jun 13 with 2982 views | E17hoop |
| New Kit 2026/27 on 20:46 - Jun 13 by Steiner |
That's only particularly relevant if we're aiming for the home kit to be "fashion ware" - that quite simply just doesn't happen for smaller teams - we're not Juventus or whichever bullshit nothing club have signed Messi/Ronaldo this year, so it's broadly irrelevant.
Great, 4 million views on a video where the kit is shown briefly, I don't believe this translates to sales because there's a giant 'kin MSPaint logo in the middle of it, plus it's not a "fashionable" kit, period.
It's marketing by and for people who don't understand what QPR are. |
200k views in 2 hours. If 1% of those people buy a shirt when they didn't before that's 2k shirts, worn by people away from QPR, generating awareness of QPR. Again, I'm not a fan of the approach, but it's consistent with the Barcelona Principles which are used to measure marketing effectively.
One of them is Focus on Outcomes Over Outputs. That means looking at the second level effects and a common topic of conversation I have with organisations trying to prove the value of their work.
Yes some of us are annoyed but we'll forget and they'll increase brand and sales of shirts. |  |
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| New Kit 2026/27 on 21:04 - Jun 13 with 2880 views | OldPedro |
| New Kit 2026/27 on 20:56 - Jun 13 by E17hoop |
200k views in 2 hours. If 1% of those people buy a shirt when they didn't before that's 2k shirts, worn by people away from QPR, generating awareness of QPR. Again, I'm not a fan of the approach, but it's consistent with the Barcelona Principles which are used to measure marketing effectively.
One of them is Focus on Outcomes Over Outputs. That means looking at the second level effects and a common topic of conversation I have with organisations trying to prove the value of their work.
Yes some of us are annoyed but we'll forget and they'll increase brand and sales of shirts. |
But why would 1% of people buy the shirt from that video if they don't already have any interest in QPR? |  |
| Extra mature cheddar......a simple cheese for a simple man |
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| New Kit 2026/27 on 21:05 - Jun 13 with 2861 views | Jevlar |
A lilac kit.
We are not a serious club. |  | | |
| New Kit 2026/27 on 21:05 - Jun 13 with 2858 views | aston_hoop |
hmm |  |
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| New Kit 2026/27 on 21:07 - Jun 13 with 2805 views | MedwayR |
The away shirt is terrible, and somehow looks even worse with the shorts and socks. |  |
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| New Kit 2026/27 on 21:09 - Jun 13 with 2773 views | OldPedro |
| New Kit 2026/27 on 21:05 - Jun 13 by aston_hoop |
hmm |
If I turn one of my old home shirts inside out, it looks a lot like that | |
| Extra mature cheddar......a simple cheese for a simple man |
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| New Kit 2026/27 on 21:15 - Jun 13 with 2679 views | Padulas_Shampoo |
| New Kit 2026/27 on 20:46 - Jun 13 by Steiner |
That's only particularly relevant if we're aiming for the home kit to be "fashion ware" - that quite simply just doesn't happen for smaller teams - we're not Juventus or whichever bullshit nothing club have signed Messi/Ronaldo this year, so it's broadly irrelevant.
Great, 4 million views on a video where the kit is shown briefly, I don't believe this translates to sales because there's a giant 'kin MSPaint logo in the middle of it, plus it's not a "fashionable" kit, period.
It's marketing by and for people who don't understand what QPR are. |
It’s brand advertising. It’s not trying flog kits. They don’t even make reference to the kits specifically. |  | | |
| New Kit 2026/27 on 21:15 - Jun 13 with 2681 views | eastside_r |
| New Kit 2026/27 on 21:05 - Jun 13 by aston_hoop |
hmm |
Rayan modelling it on the WhatsApp feed.
He looks less pleased about it than Paul does. |  | | |
| New Kit 2026/27 on 21:15 - Jun 13 with 2677 views | Gloucs_R |
| New Kit 2026/27 on 21:07 - Jun 13 by MedwayR |
The away shirt is terrible, and somehow looks even worse with the shorts and socks. |
WTF is that combination???
🤮🤮🤮🤮🤮🤮 |  |
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| New Kit 2026/27 on 21:17 - Jun 13 with 2652 views | 100percent |
Going to buck the trend here, but I think its a really smart marketing ploy.
Very different approach bringing the club right up to date.
I also like both the kits from what I can see of them.
As pointed out earlier in the thread, probably not aimed at the age demographic that frequent this message board but I don't understand the grumpier element being so negative about it... I think It's different and its smart. |  | | |
| New Kit 2026/27 on 21:19 - Jun 13 with 2630 views | Rhondda_Ranger |
Fans :- “We’re worried that having, ‘Mr Q’ on the front of our shirts will make them look like a lot of old tosh.
QPR :- “Don’t worry lads we’re way ahead of you.” [Post edited 23 Jun 9:41]
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| New Kit 2026/27 on 21:21 - Jun 13 with 2597 views | corse |
Nononono...thats awful away kit. | | | |
| New Kit 2026/27 on 21:22 - Jun 13 with 2576 views | digswellhoop |
absolute garbage discsting | | | |
| New Kit 2026/27 on 21:22 - Jun 13 with 2579 views | numptydumpty |
Got to say it looks very LGBTQ+ - the away kit.
One for the diversity crowd me thinks but then the contradiction is Mr Q Casinos.
Terrible sponsor name on there, looks like its a top that is probably used elsewhere by a naff childrens entertainer !!!
From my viewpoint this is the worst kit we have ever brought out. Everything about it is wrong and because of the colour, all that stands out is the stupid sponsor name.
Wonder if anyone will like it. Cant even see the young ones liking this.... [Post edited 13 Jun 21:57]
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| New Kit 2026/27 on 21:23 - Jun 13 with 2581 views | BushRanger82 |
Anyone would think it was the hardest thing in the world, to design a QPR kit to the classic design of the shirts we had in the 60s and early 70s.
Pink last season, lilac this season.
I shudder to think of the mess they've made of this season's home shirt. |  | | |
| New Kit 2026/27 on 21:27 - Jun 13 with 2525 views | OldPedro |
| New Kit 2026/27 on 21:15 - Jun 13 by Padulas_Shampoo |
It’s brand advertising. It’s not trying flog kits. They don’t even make reference to the kits specifically. |
I have no problem with trying to 'grow the brand' by using these Youtubers. Just think its a cr@p way of launching the new kits | |
| Extra mature cheddar......a simple cheese for a simple man |
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| New Kit 2026/27 on 21:27 - Jun 13 with 2515 views | Wilkinswatercarrier |
| New Kit 2026/27 on 21:05 - Jun 13 by aston_hoop |
hmm |
OMG, with the blue shorts and socks it's even worse. I think this may be one of the worst ever.
Who thought this looked good? | |
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| New Kit 2026/27 on 21:29 - Jun 13 with 2479 views | loftboy |
I like it! |  |
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| New Kit 2026/27 on 21:32 - Jun 13 with 2440 views | Hooparoo |
Fcking awful. I’ve seen so many better mock up kit designs from fans over the years so here’s a novel idea. Why not properly engage your fan base by asking for design ideas, pick the best 5 then have an online poll and let the fans vote for their favourite. |  |
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| New Kit 2026/27 on 21:33 - Jun 13 with 2434 views | Ranger_Things |
| New Kit 2026/27 on 21:29 - Jun 13 by loftboy |
I like it! |
Me too. That sponsor is fckin horrific though. |  | | |
| New Kit 2026/27 on 21:34 - Jun 13 with 2426 views | joe90 |
I’m not sure about the colour, but the shirt template is good. |  | | |
| New Kit 2026/27 on 21:36 - Jun 13 with 2405 views | strikerace |
I never thought I would long for last seasons pink kit, but here we are | | | |
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